A Portfolio of Proven Results

My portfolio showcases a cross-industry blend of content strategy, brand storytelling, and digital campaign execution — each case study demonstrating how strategic clarity and narrative precision can drive measurable business growth.

From telecom and finance to automotive and faith-based organizations, these projects highlight my ability to translate abstract brand values into content ecosystems that attract, engage, and convert. Every case

Showcasing my work in digital marketing and content strategy, including case studies, campaigns, and measurable results for clients such as United Bank for Africa (UBA) and other leading brands.

Airtel's "Live Limitless" campaign, launched in late 2024 for its Home Broadband product, was a cultural phenomenon. Featuring cancer survivor Farooq Oreagba ("King of Steeze"), it masterfully fused personal triumph with the brand's promise. The challenge for the 3rd quarter of 2025 was to sustain this momentum, analyze its deep cultural impact, and develop a content strategy that kept the "Live Limitless" philosophy relevant and engaging long after the initial launch buzz.

Here’s the "Narrative Echo" strategy I developed to deconstruct the success of Airtel's iconic "Live Limitless" campaign and build a sustainable, community-driven storytelling engine.

Project Started On July 1, 2025

Project Duration:
3 Months (Cpncluded September 2025)

Client Website: www.airtel.com.ng/

Category: Brand Storytelling & Cultural Marketing

Service Types Offered: Campaign Impact Analysis, Content Narrative Development, Digital Content Strategy, Social Media Trend Analysis.

Skills Utilized: Emotional Marketing, Consumer Insight Analysis, Cultural Trendjacking, Integrated Campaign Management

Case Study 2: A Successful Content and Digital Strategy for Grande Oakbridge Montessori School

Grande Oakbridge Primary School, a premium learning institution in Lagos, faced a visibility and positioning challenge. Despite offering a world-class curriculum and nurturing environment, the school’s digital presence did not reflect its excellence. Competitor schools with stronger online branding were attracting more parental attention and inquiries.

Project Started On May 1, 2025

Project Duration: 6 Months (Concluded October 2025)

Client Website: www.grandeoakbridgeschools.com

Project Category: Go-to-Market Strategy & Integrated Product Launch

Service Types Offered: Go-to-Market Content Strategy, Product Launch Narrative, Audience Segmentation, Digital Content Planning, Lead Generation Funnel Design.

Skills Utilized: Competitive Analysis, Value Proposition Design, SEO/SEM Strategy, Content Marketing, Social Media Campaign Management, Public Relations.

Case Study 3: Architecting a Citizen-Centric Digital Content Strategy for the Lagos State Government

The Lagos State Government (LSG) governs one of the world's fastest-growing urban areas, a dynamic and complex megacity with a population exceeding 20 million people. In a mobile-first environment with the highest internet penetration in Nigeria, the government faced a critical communications challenge.

Project Started On May 1, 2025

Project Duration: 6 Months (Concluded October 2025)

Client Website: https://lagosstate.gov.ng/

Project Category: Go-to-Market Strategy & Integrated Product Launch

Service
Types Offered: Go-to-Market Content Strategy, Product Launch Narrative,
Audience Segmentation, Digital Content Planning, Lead Generation Funnel
Design.

Skills Utilized: Competitive Analysis, Value Proposition
Design, SEO/SEM Strategy, Content Marketing, Social Media Campaign
Management, Public Relations.

Elizade JAC Autoland, the exclusive distributor for JAC vehicles in Nigeria,
faced a significant strategic challenge in mid-2025. They were preparing
to launch two fundamentally different vehicles into one of the
continent's most competitive automotive markets: the rugged, powerful
JAC T9 Pickup and the spacious, family-focused JAC JS8 PRO SUV.7.

The problem was twofold: how to make these new entrants desirable
against formidable competition, and how to craft two distinct marketing
narratives for two very different target audiences without creating a
confused brand message

Project Started On October 1, 2025

Project Duration: 2 Months (Concluded November 30th, 2025)

Client Website: https://jacnigeria.com/

Project Category: Go-to-Market Strategy & Integrated Product Launch

Service Types Offered: Go-to-Market Content Strategy, Product Launch Narrative, Audience Segmentation, Digital Content Planning, Lead Generation Funnel Design.

Skills Utilized: Competitive Analysis, Value Proposition Design, SEO/SEM Strategy, Content Marketing, Social Media Campaign Management, Public Relations.

FCMB Group's "Power of the Group" campaign, launched in March 2025, was designed to communicate the value of its diversified financial ecosystem. The challenge for the latter half of the year was to ensure this high-level corporate message translated into tangible understanding and engagement across different customer segments, from retail clients to high-net-worth investors

Project Started On March 2, 2025

Project Duration: 8 Months (Concluded November 5, 2025)

Client Website: https://www.fcmb.com/
Category: Corporate Brand Strategy & Integrated Marketing

Service Types Offered: Narrative Development, Campaign Concept Strategy, Cross-Platform Content Planning, Performance Analysis.

Skills Utilized:
Metaphor Development, Brand Architecture, Creative Briefing, Integrated Marketing Communication (IMC).
Content Marketing