Project Started On October 1, 2025

Project Duration: 2 Months (Concluded November 30th, 2025)

Client Website: https://jacnigeria.com/

Project Category: Go-to-Market Strategy & Integrated Product Launch

Service Types Offered: Go-to-Market Content Strategy, Product Launch Narrative, Audience Segmentation, Digital Content Planning, Lead Generation Funnel Design.

Skills Utilized: Competitive Analysis, Value Proposition Design, SEO/SEM Strategy, Content Marketing, Social Media Campaign Management, Public Relations.

The Challenge: Penetrating a Saturated Market with Two Distinct Offerings

Elizade JAC Autoland, the exclusive distributor for JAC vehicles in Nigeria, faced a significant strategic challenge in mid-2025. They were preparing to launch two fundamentally different vehicles into one of the continent's most competitive automotive markets: the rugged, powerful JAC T9 Pickup and the spacious, family-focused JAC JS8 PRO SUV.7 The core problem was twofold: how to make these new entrants desirable against formidable competition, and how to craft two distinct marketing narratives for two very different target audiences without creating a confused brand message.

My Strategic Solution: A "Segmented Storytelling" Content Architecture

My strategic recommendation was to reject a one-size-fits-all approach. I developed and implemented a "Segmented Storytelling" framework designed to run two parallel, highly targeted content streams under the overarching brand promise I helped define: "Affordable Luxury and Rugged Reliability".

For the JAC T9 Pickup, the narrative I crafted was "The Ultimate Partner for Work and Adventure." The content strategy focused on demonstrating its capability, highlighting its turbocharged engine, 3,500kg towing capacity, and 60 years of chassis design expertise to appeal to entrepreneurs and adventurers.

For the JAC JS8 PRO SUV, the narrative was "Your Family's Sanctuary of Space and Sophistication." Here, the content strategy shifted to refinement, showcasing its premium seven-seater configuration, expansive panoramic sunroof, and advanced safety features to resonate with modern Nigerian families and professionals.

Execution & My Role as Lead Strategist

As the lead strategist, I orchestrated this multi-channel rollout. I oversaw the creation of SEO-optimized landing pages for each model, briefed production teams for two stylistically different hero videos, and designed targeted social media ad campaigns for each vehicle persona.10 I also initiated a partnership program with respected Nigerian automotive influencers for independent test-drive reviews. Finally, I shaped the core narrative for the official launch event on October 22, 2025, at The Podium in Lekki, ensuring leadership messaging powerfully reinforced the dual-narrative strategy.

The "Segmented Storytelling" strategy proved highly effective. The dual launch successfully generated distinct and significant market interest for both models. The targeted digital funnels I designed led to a substantial increase in online inquiries and test-drive bookings post-launch. Media coverage from the launch event was extensive and on-message, amplifying our carefully crafted narratives and customer-centric initiatives like the new, extended five-year/150,000km warranty.